Charito Cole-Alfaro
President & CEO
President & CEO
First Industrial Finance CO., Inc
The Philippine Finance Association (PFA) is the leading association of financing, leasing, and lending companies in the Philippines.
Founded in 1962 as the Philippine Association of Finance Companies Inc. (PAFCI), the Association was organized by pioneers in the financing industry to promote responsible financing practices and support the growth of the industry in the Philippines. In 1997, the Association officially became the Philippine Finance Association (PFA) to expand its membership to financing, leasing, lending, and other financial institutions engaged in consumer finance activities.
PFA works to promote a stronger finance industry by connecting members, supporting best practices, and engaging with stakeholders on matters that affect the sector.
Today, PFA continues to serve as a platform for collaboration, professional development, industry representation, and policy engagement among financing, leasing, and lending companies in the country.
President & CEO
President & CEO
First Industrial Finance CO., Inc
Executive Vice-President & NATCON Chairman
President & CEO
DES Financing Corp
Corporate Secretary
Head, External Affairs
HC Consumer Finance Philippines, Inc. (Home Credit)
Treasurer
President & CEO
Cepat Kredit Financing Inc.
Vice-President - Internal Affairs Membership
President & COO
CVM Finance and Credit Corporation
Vice-President - External Affairs
Vice President
First Circle Growth Finance Corp.
Vice-President - Audit & Risk Management Compliance
Head, Compliance Department & Data Protection Officer
SB Finance Inc.
Chairman, GMM Committee
President
Atome
Co-Chairman, GMM Committee
President
Jia Financing
Chairman, Ways & Means Committee
Deputy Group CEO
Asialink Group
Trustee
SVP and CFO
BPI Century Tokyo Lease & Finance Corp.
Since 1962
Milestones and contributions that helped shape responsible financing in the Philippines.
Since its establishment in 1962, PFA has contributed significantly to the growth and development of the financing and lending industry in the Philippines.
PFA contributed to the drafting and passage of Republic Act No. 5980, the Financing Company Act of 1969, and to the first set of rules and guidelines implementing the law.
PFA contributed to Republic Act No. 8556, the Financing Company Act of 1998; helped establish SafeTNet; partnered with the BAP Credit Bureau for NFIS access; supported regional leasing collaboration and the Asian Leasing Association; and continues industry learning and regulatory engagement.
Be part of a respected network of financing, leasing, and lending companies committed to professionalism, responsible financing practices, industry collaboration, and business growth.